Recycle Kerala - Election Campaign Ad
Co-directed by our founders Dinjith Ayyathan and Rakesh Mantodi, the
advertisement was made for DYFI’s 2021 election campaign. The video
tells a
heartwarming and uplifting tale about a bunch of young children from
rural
Kerala taking part in DYFI’s Recycle Kerala initiative by informing the
authorities about scrap lying unattended in their neighborhood. The
video
was launched by K.K Shailaja, who was the Health Minister of Kerala at
that
time. The video received a huge response on social media, gained
hundreds of
thousands of views and was shared across various social media platforms.
